Take Back The Brita Filter!
Posted by gerry @ 12:29 pm on September 30, 2008
There is currently no way to refill or recycle Brita filter cartridges in North America. Take Back the Filter, a grassroots movement, is advocating that Brita (i.e. Clorox) offer recycling for old filters so they don’t stock pile in the dumps.
Inspired by Jim McKenna’s and John Lieberman’s successful campaign to urge AOL to quit sending out unsolicited CDs, they are collecting used Brita filters, both pitcher and tap, to deliver to Clorox en masse at some point in the future.
Filters in the US can be mailed to the following address:
Take Back The Filter
5245 College Avenue, Box #815
Oakland, CA 94618
If you’re Canadian and want to cut down on freight, feel free to mail them to me, and I will consolidate them with mine to mail to the US:
GardenSuperMart
c/o Gerry
PO BOX 24051
Pinebush RPO
Cambridge, Ontario
N1R 8E7
Canada
Interesting how Clorox is behind so many supposedly green campaigns. And yet, when it comes down to it, they’re really just using green marketing to their advantage.
Comment by Courtney — October 1, 2008 @ 1:44 am
A “Take Back The Filter” supporter has sent his own letter to Clorox and has received a positive reply. Written by Clorox CEO Don Knauss, the new letter contains the hand-written note: “We do have one option that looks like it may work within the next 6-12 months. Thanks again for your interest.”
http://www.fakeplasticfish.com/takebackthefilter/images/Clorox_response-Salmons.pdf
Comment by FakePlasticFish — October 1, 2008 @ 2:36 pm